Collective resonance – a corporate example

Yesterday, a series of links led me to The Resonance Project website and Renee Levi’s research into experiences of collective resonance. I was very impressed by the story from Tex Gunning, who was President of Unilever Bestfoods Asia at the time and who had been assembling his country leaders in retreat settings through events called Outbreaks “to build community, create purposeful business strategy and goals, and make a difference in the world”. Tex”s sense was that they were creating collective resonance and the story shows the difference this makes when a group of people have a purpose beyond pure profit making. It also makes sense of the recent Dove “pro-age” campaign – which uses real life models – not those 8 supermodels!

Have a read and if you have an experience of collective resonance – Renee and the Resonance Project would love you to submit your story and so would we.

If, like me, you are also interested in finding out more about Tex Gunning,

read this interview with WIE and his articles from SOL.  Press releases also show that he left Unilever in 2007 to join Dutch company Vedior, one of the world’s largest Recruitment company’s and post a merger with Randstad, is moving again in September this year to join AkzoNobel as MD of the Executive Paints Division.  Perhaps it is that famous Nobel name that is part of the attraction.

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