Design = Meaning

A fascinating little snippet from a Fast Company article  Masters of Design by Bill Breen (June 2004):

Behind every design there is a thought process… every design process confronts a time, a material and a function problem… (Chris Bangle, BMW)… and every design has implications for your brand and your reputation.

Whilst Bangle is talking ostensibly about product design, the article goes on to say that the same is true for the design of customer and people management processes in the organisation.  Every process says something about our thought processes – our assumptions and beliefs about our people and our customers.

The article poses the question: “What’s your design [your thought process] – for your work and your life?

Great question to ponder as I work on a new management development program.

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