Do we really need abundance?

A good take on the abundance vs sufficiency dilemma from writer and personal life coach Bruce Elkin here.

I agree with a lot of his sentiments and am working to ensure that we reduce our family and company footprint from its current level of 2.4 planets to something approaching 1.

It’s hard to avoid the lure of stuff and one way I have been successful is to keep reminding myself of my vision – for a world where all have access to food, water, shelter, security and freedom of choice – and the way that I am choosing to achieve this outcome is by encouraging sustainable & social businesses.

Making progress on that vision is worth more than any stuff I can buy!

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