What’s the equivalent to “productivity” for creative types?

I’ve enjoyed the book Time Management for Unmanageable People so I was pondering a good equivalent for time management in the 21st century. My resident e-Organising guru suggested “productivity” but it doesn’t really resonate. Nothing came up in the thesaurus so off to Mr Google I went. Immediately Todd Henry’s blog smacked me in the head. Off course, productivity is an noun – it describes a desired state of being. But Henry says that what creatives want or need to do is produce real stuff. So I’m off to produce something – this blog – and then polish it until it shines.

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